This YouTube video is instructive if you want to understand where “Local” music radio is headed.
StorQ is the product being promoted by Dial Global – ChristianFM just happens to be one of the companies using the product – Jack FM is another.
The basic idea is there is no need anymore to use satellite to distribute syndicated programming. Having a “show clock” that forces everyone to break at the same time and every affiliate playing the same songs at the same time unravels quickly when people can hear radio on the Internet and figure out there is nobody working at the “Local” radio station.
So technology is coming to the rescue. StorQ stores the music for a radio station on a computer hard drive, and the music and the playlist is updated over the internet. The computer plays the songs your local audience wants to hear (or you want them to hear). Some wage slave 1000 miles away gets “local” copy sent to them, and they read it, sounding like they actually know how good the chili is at Tex’s Diner. Since the “DJ” is now not involved in playing the music, they can just spend all day “talking local” to 20 or 30 different stations.
It’s magic!