The rumo[u]r is officially true – sports radio broadcaster Jim Rome is headed to the new CBS Sports Radio network. He currently works for Premiere, owned by Clear Channel.
CBS still knows how to make money in radio, in part because they own a TV Network, unlike Clear Channel or Cumulus. They can cross promote each other rather than running inane Public Service Announcements for the autism industry. Their all local sports talk stations have done very well.
Jim Rome is the only sports talk host that has generated a competitive audience share here (Sorry, Dan Patrick, et al). The new NBC Sports radio and CBS Sports radio have different rollout strategies – Jim Rome will start in January 2013.
But more importantly, it is Thursday Night and the regular officials are back and Ready to Rumble!