In the ongoing posts about snack foods and their battle with Michelle Obama, Little Debbie is the leader out of the gate to buy Drakes, one of the many brands controlled by Hostess.
Drakes has very little brand power. The only time I ever bought their product I had mistakenly assumed they were the cheap alternative to Hostess. I noticed when I got home, I paid like $3.50 for something that would have been $1.19 for the equivalent Little Debbie product. Fool me once…
$27.4 million is the best offer to this point. Probably the only thing McKee wants is to shut them down and take over the contracts for end of aisle displays.
McKee foods is privately held and has an amazing national distribution system for being so small. A clue may be that the McKee family are fervent members of the Seventh Day Adventist church.
Wow, I never knew about the Little Debbie/7th Day connection. Thanks for that info.
I wonder how the McKee’s reconcile their products with the 7th Day Adventist’s dietary laws?
See this link for an example:
http://www.sdada.org/eatingwell.htm
If you read the ‘rules’ at the link above, I think you will clearly see that all Little Debbie products violate at least rules #5,6,7.
Legalism sucks, but snack cakes are delicious. Makes me glad I am one of the ‘unwashed masses’ that can enjoy those yummy snacks. 🙂
I’m guessing maybe 1/3 of the existing LPFM stations are 7th day Adventist. They’re skirting the intent of the law, which was intended to spawn local radio, not satellite delivered national programming. Stations are licensed to individual churches (“local” owners) and the law says an LPFM station can’t just be a repeater for an existing full power station, so the LPFM “stations” are fed with a feed that isn’t carried on any of their full power stations.
Little Debbie’s has been a Nascar team sponsor for years. NASCAR races on the weekends. Saturdays, there is one hauler at the track with a big tarp pulled over it.
Sounds like Little Debbie wants a wing ding… hmm hmm, Ring Ding, that was meant to be.
Drake’s other claim to fame was that its plant was kosher. After Hostess bought them, some Hostess products then had a kosher version made by Drakes. McKee says they don’t want the plant. They say they will keep the Drake’s recipes. Wonder if they will stay kosher.