WMCS in Milwaukee won’t be carrying Al Sharpton (and indicted attorney Warren Ballentine) any more. The station is currently stunting with Elvis music. The station owner says the station has been losing money for years.
Just as the prices of radio stations started to crumble, the FCC went way outside its mandate and made a rule that a company can’t advertise on radio using an agency and tell them “I don’t want my ads running on so-called black and/or Spanish language radio”. One of the two national rep firms immediately declared bankruptcy – the other is owned by Clear Channel which operates a number of Spanish language and black music formatted stations.
The FCC rule is based on the assumption that black format = black owners, and the rule would force evil racist white corporations to advertise on Al Sharpton’s stations. What it has done is chased national advertisers away from all radio.
Partly in response, radio advertisers put pressure to make radio ratings more reliable. The PPM device from Arbitron listen to what the person is listening to, not the station they want to “vote” for and claim they listen to 16 hours a day. With accurate ratings, the ad rates so called “black radio” could charge vaporized.
Damn that Rush Limbaugh for destroying radio!