It started over the “holiday” season – perhaps a safe way to test a new format. As affluent educated white people abandon radio, Classic Hip Hop is not that illogical to fill the void. Baby Boomer Whites cling to their Classic Rock – at least a few Black people or people who wish they were have survived into their 40s and are now are classic, even though many of the Classic Hip Hop artists are long ago dead or in prison.
Rolling stone picked up on this trend
http://www.rollingstone.com/music/news/classic-hip-hop-format-rescuing-radio-stations-20141228
So move over hoes – its time fo da jamz. Rock ‘n roll is as dead as Trayvon. #rockisdead
Cumulus has decided that Indianapolis Indiana is the epicenter of Classic Hip Hop
http://www.939thebeat.com/
And WKIM-FM in Memphis. Goodbye Mark Levin and Michael Savage. Shove your White Honky republicrat jive. Let’s get down with the vibe. We got some partying to do.
http://www.989thevibe.com
Young Urban / Hip-Hop is now named “Urban Contemporary” to be more consistent with industry terms
White people listen to – Contemporary Hits -> Classic Rock Hits -> Oldies
Black People listen to – Urban Contemporary -> Classic Hiphop -> R&B / Soul
Just don’t judge people by the color of their Music, or Jesus