Rush’ing to the exit

This is close to unthinkable – a big market AM radio station has told Premiere that they’re through with Rush Limbaugh. In the past, radio stations would push their grandmother off a cliff in her wheelchair for a chance to carry Rush. Usually when Rush moved between stations, it had been because Premiere / Clear Channel wanted to take Rush away from his long term affiliates like WSJS in Winston Salem, WRKO in Boston, KDKA-AM in Pittsburgh.

Today’s news is Entercom’s WRKO which took back Rush after Clear Channrl (iHeart) surrendered its Mexican Accordion Music station to take Rush away from WRKO – and changed their mind – WRKO won’t agree to whatever Rush’s demands are. Rush went to the brink with Cumulus a year ago – which now owns the core ABC radio stations that made up the original EIB network. Rush moved in New York to WOR-AM but his audience didn’t. They’re now apparently listening to Public Radio instead.

The choices for Rush in Boston are slim. WBZ-AM is the best fit, but it is owned by CBS, which is probably not interested. Greater Media’s WTKK-FM gave up talk when they couldn’t get Howie Carr. WMEX-AM would probably be interested – that was the station Howie went to for a month or two. WXKS (the station where Rush went briefly) is now carrying Bloomberg Radio, still owned by iHeart

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19 Responses to Rush’ing to the exit

  1. CC1s121LrBGT says:

    Are there other Rush stations that put a listenable daytime signal into Boston? Where I live, I can hear Rush on 3 or 4 different stations. Hartford/Springfield, Providence, Manchester and/or Portland may provide coverage to Boston depending on what his current affiliates are.

  2. Art Stone says:

    Rush is being replaced by….. Pregnant pause….. Can I get a drum roll please?
    [drum roll]
    And the new Jerry Lewis Telethon total is…..

    Oops, wrong audio
    [more drum roll]
    The last honest man in Washington DC – the man not in the hip pocket of the RNC who lists being a paid consultant to the RNC on his own web site…

    Yes, the one and only Jeffrey Kuhner.
    [wah-wahw sound effect]

  3. WesternMA says:

    Just posted by the Examiner:

    “WRKO and Rush Limbaugh have parted ways after syndicator Premiere Radio Networks and Entercom Communications, the parent company of WRKO, were unable to reach a contract agreement. The date for Rush Limbaugh’s last WRKO broadcast has yet to be announced, according to a May 20, 2015 report from the Boston Globe. The reason for the parties’ failure to reach an agreement remains unclear.

    Rush Limbaugh’s “Genuine Twitter feed of Rush Limbaugh” profile describes The Rush Limbaugh Show as “America’s most listened to radio talk show, broadcast on over 600 radio stations.” Now, that number has been reduced by one. However, the conservative radio talk show host’s Twitter feed has not addressed being dropped from WRKO. Rush Limbaugh can still be heard on 600 or more stations. With that many markets, only a small percentage of Limbaugh’s overall listeners tuned in to his show on WRKO.

    Rush Limbaugh’s syndicator, Premiere Radio Networks, has confirmed the news via a statement hinting that the show could find a new home in the Boston market. RadioINSIGHT quoted that statement, which read, “We were unable to reach agreeable terms for The Rush Limbaugh Show to continue on WRKO. A final broadcast date will be announced in the near future. Rush Limbaugh airs daily in every measured media market in America, and we look forward to announcing exciting news for our Boston listeners soon.”

    Not a big loss because few people listen to RKO. Most people in this area listen to WHYN in Springfield for both Rush and Howie.

  4. Art Stone says:

    Michelle McPhee is headed to WMEX-AM – she is a Boston talk show host who has bounced from station to station – I take this as a sign that Rush is likely moving to WMEX-AM

  5. Art Stone says:

    And the winner is… WKOX-AM 1430. No official announcement yet, but the technical wheels are in motion. WKOX is an iHeart station in Everett MA, a northern suburb of Boston. It’s currently a Spanish variety music station catering to Mexicans angry that the Pilgrims stole Massachusetts from the Aztecs in 1620. The station covers Boston fairly well, although the signal is weak in Wooster and Dooster.

    • Art Stone says:

      It’s official. Converting WKOX from Spanish music to Rush will do very little. It probably is familiar that Spanish language stations are clustered around 1400+ and people who listen to Rush are very unlikely to have WKOX on a car preset or likely to go looking for him. Boston is not exactly a hub of Dittohead activity.

      • Art Stone says:

        Double checking my perception

        +------+-------+---------+-------+
        | Freq | Total | Spanish | Pct   |
        +------+-------+---------+-------+
        | 540  |    20 |       4 | 20.00 |
        | 550  |    25 |       0 |  0.00 |
        | 560  |    24 |       0 |  0.00 |
        | 567  |     1 |       0 |  0.00 |
        | 570  |    19 |       0 |  0.00 |
        | 580  |    24 |       1 |  4.17 |
        | 590  |    26 |       0 |  0.00 |
        | 600  |    23 |       0 |  0.00 |
        | 610  |    26 |       2 |  7.69 |
        | 620  |    24 |       0 |  0.00 |
        | 630  |    28 |       1 |  3.57 |
        | 640  |    15 |       0 |  0.00 |
        | 650  |     9 |       0 |  0.00 |
        | 660  |    17 |       1 |  5.88 |
        | 670  |    14 |       2 | 14.29 |
        | 680  |    24 |       1 |  4.17 |
        | 690  |    21 |       3 | 14.29 |
        | 700  |    12 |       1 |  8.33 |
        | 710  |    23 |       1 |  4.35 |
        | 720  |    10 |       1 | 10.00 |
        | 730  |    29 |       2 |  6.90 |
        | 740  |    30 |       0 |  0.00 |
        | 750  |    18 |       0 |  0.00 |
        | 760  |    18 |       2 | 11.11 |
        | 770  |    18 |       2 | 11.11 |
        | 780  |    15 |       0 |  0.00 |
        | 790  |    42 |       3 |  7.14 |
        | 800  |    30 |       2 |  6.67 |
        | 801  |     1 |       0 |  0.00 |
        | 810  |    26 |       1 |  3.85 |
        | 820  |    15 |       0 |  0.00 |
        | 830  |    16 |       2 | 12.50 |
        | 840  |    19 |       1 |  5.26 |
        | 850  |    24 |       3 | 12.50 |
        | 860  |    30 |       1 |  3.33 |
        | 870  |    19 |       2 | 10.53 |
        | 880  |    21 |       4 | 19.05 |
        | 890  |    21 |       3 | 14.29 |
        | 900  |    42 |       2 |  4.76 |
        | 910  |    49 |       4 |  8.16 |
        | 920  |    45 |       3 |  6.67 |
        | 930  |    49 |       2 |  4.08 |
        | 940  |    32 |       2 |  6.25 |
        | 950  |    42 |       1 |  2.38 |
        | 960  |    43 |       1 |  2.33 |
        | 970  |    50 |       0 |  0.00 |
        | 980  |    47 |       6 | 12.77 |
        | 990  |    38 |       5 | 13.16 |
        | 1000 |    23 |       1 |  4.35 |
        | 1010 |    34 |       2 |  5.88 |
        | 1020 |    16 |       3 | 18.75 |
        | 1030 |    23 |       3 | 13.04 |
        | 1040 |    17 |       1 |  5.88 |
        | 1050 |    50 |       3 |  6.00 |
        | 1060 |    34 |       4 | 11.76 |
        | 1070 |    29 |       3 | 10.34 |
        | 1080 |    30 |       1 |  3.33 |
        | 1090 |    30 |       4 | 13.33 |
        | 1100 |    16 |       1 |  6.25 |
        | 1110 |    36 |       1 |  2.78 |
        | 1120 |    20 |       2 | 10.00 |
        | 1130 |    30 |       4 | 13.33 |
        | 1140 |    31 |       0 |  0.00 |
        | 1150 |    50 |       4 |  8.00 |
        | 1160 |    25 |       2 |  8.00 |
        | 1170 |    29 |       2 |  6.90 |
        | 1180 |    19 |       0 |  0.00 |
        | 1190 |    32 |       2 |  6.25 |
        | 1200 |    19 |       3 | 15.79 |
        | 1210 |    24 |       2 |  8.33 |
        | 1220 |    46 |       4 |  8.70 |
        | 1230 |   163 |       3 |  1.84 |
        | 1240 |   156 |       7 |  4.49 |
        | 1250 |    54 |       4 |  7.41 |
        | 1260 |    58 |       2 |  3.45 |
        | 1270 |    54 |       3 |  5.56 |
        | 1280 |    54 |       3 |  5.56 |
        | 1290 |    50 |       3 |  6.00 |
        | 1300 |    61 |       2 |  3.28 |
        | 1310 |    59 |       8 | 13.56 |
        | 1320 |    57 |       2 |  3.51 |
        | 1330 |    58 |       6 | 10.34 |
        | 1340 |   163 |       7 |  4.29 |
        | 1350 |    57 |       4 |  7.02 |
        | 1360 |    61 |       3 |  4.92 |
        | 1370 |    59 |       1 |  1.69 |
        | 1380 |    60 |       5 |  8.33 |
        | 1390 |    57 |       3 |  5.26 |
        | 1400 |   171 |       9 |  5.26 |
        | 1410 |    60 |       4 |  6.67 |
        | 1420 |    62 |       2 |  3.23 |
        | 1430 |    62 |       3 |  4.84 |
        | 1440 |    58 |       4 |  6.90 |
        | 1450 |   176 |      11 |  6.25 |
        | 1460 |    68 |      10 | 14.71 |
        | 1470 |    54 |       4 |  7.41 |
        | 1480 |    65 |       8 | 12.31 |
        | 1490 |   180 |       9 |  5.00 |
        | 1500 |    36 |       4 | 11.11 |
        | 1510 |    40 |       7 | 17.50 |
        | 1520 |    40 |       1 |  2.50 |
        | 1530 |    31 |       4 | 12.90 |
        | 1540 |    44 |       4 |  9.09 |
        | 1550 |    56 |       5 |  8.93 |
        | 1560 |    40 |       1 |  2.50 |
        | 1570 |    59 |       4 |  6.78 |
        | 1580 |    50 |       4 |  8.00 |
        | 1590 |    64 |       4 |  6.25 |
        | 1600 |    62 |       8 | 12.90 |
        | 1620 |     7 |       0 |  0.00 |
        | 1630 |     4 |       1 | 25.00 |
        | 1640 |     6 |       1 | 16.67 |
        | 1650 |     6 |       2 | 33.33 |
        | 1660 |    10 |       0 |  0.00 |
        | 1670 |     4 |       1 | 25.00 |
        | 1680 |     6 |       1 | 16.67 |
        | 1690 |     6 |       0 |  0.00 |
        | 1700 |     5 |       1 | 20.00 |
        +------+-------+---------+-------+
        

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