For those who don’t know, K-love is a Contemporary Christian music (CCM) service of the non-commercial Educational Media Foundation (EMF). It is targeted primarily at mothers. EMF has another Christian Rock format called Air1, designed to attract angst filled teenagers.
There is not much motivation for EMF to subscribe to Nielsen ratings – they survive by getting listeners to send in money – but it does give an insight to the big swath of radio broadcasters that hide in the shadows because Arbitron stopped publishing numbers of non-subscribers and greedy commercial radio stations don’t want to know The Truth. Radio can’t handle The Truth.
Brian is the czar of Contemporary Christian radio and listens to many different stations. Perhaps I can coax him into providing some insights.