The new format is listed under the category “Oppressed Voices”, although there is little evidence LGBT people face discrimination in the culture of the United States. LGBT folks have substantially higher incomes than the US average, as they are mostly over educated white kids convinced that procreation is unfair and should be left to poor people to do.
The main distributor of this “format” – and I use the term loosely – is IHeart media. Gay people were a major source of the membership of America Online in the early days. Bob Pittman has a 5th sense of where to find unspent pools of disposable income.
The flood of new FM translators this year is expanding FX translators fed by HD2/3/4 channels, which is where iHeart is hoping to monetize Gay Pride. In order to hear “their” music, this potential audience might choose their next radio or car based on the availability of HD radio to hear radio targeted to their culture. I could see Bernie Sanders advertising on this network.