Triton Digital did a survey to find out which sources of information people trust. TV is still the answer – radio scored 18% lagging behind the 20% dismal number for newspapers.
While the pressure must be intense when the bankers want to see sales, filling the weekends with miracle herbal cures, “can’t lose” bogus investment schemes and lengthy descriptions about colon cleansers and bowel movements takes it toll on the trust of the audience. Cut costs by firing all the news staff and running the same 1 minute of “local news” over and over all day and you ain’t got much left to sell.
On the positive side, people trust radio more than “stuff I read on the Internet”