A place for Mom

Joan Lundon is the spokesman for an entity called “A Place for Mom”, which is aired to sound like a PSA, but A Place for Mom is actually a for profit corporation funded by private equity that earns referral fees by maximizing the amount of money the senior care firms earn. Joan tells her vague story of how she was able unload her mom on a good assisted living center and not feel guilty about doing it.

A small change has been made to the ad – after Joan’s voice goes away, a male voice sums up what the service is – adding in the words “or dad”

Seriously, how can the idea of a service like this promoting housing only for women be legal? There is nothing on the web site that says that they’ll also work to place men. Perhaps that’s because so few men long enough to need this type of service…

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16 Responses to A place for Mom

  1. Art Stone says:

    I was recently reminded that it is normal for assisted living communities to charge a substantial non-refundable admission fee, which explains the economics of this service.

  2. Art Stone says:

    Joan doesn’t actually say that she did anything in the ad – other than “worry”

  3. Linda S. says:

    My mom came to live with us after my father died. We had 12 years of wonderful times. She passed two years ago at age 89 and I still wake up every morning thinking, “What will I fix Mother for breakfast, today?” Can’t seem to stop missing her…
    I can’t imagine putting her in a place to live when we had room and too much love to share. She did have a sound mind but was very frail.

  4. Ed Gein says:

    It’s awesome that we can warehouse our toddlers and warehouse our parents and feel really good that we did the right thing.

    We’ve really evolved as a species. Liberated.

    • Art Stone says:

      You might say we progressed. Then again you might not

      The whole point of social security and the safety net was to break the inter generational bonds of a family. Henry Ford needed workers in Michigan and Chicago to make cars, and that meant convincing people to leave the security of their hometown and family. Parents couldn’t count on their children taking care of them in their old age. Parents then didn’t need to care if their children dropped out of school and became crack whores. That Social Security check would still arrive on the 3rd like clockwork.

  5. Randy Porter says:

    Joan covers her butt on this one. In the ad she says (paraphrasing), if you’re looking for a place to take your mom off your hands like I *was*, meaning she’s since expired. Probably a feeling of intense guilt, or a simply a much-needed paycheck, made her do the ad. Still, she’s working and David Hartman isn’t.

    Fun facts: Real name Joan Blunden. She’s 62, has seven children (including two sets of twins via a surrogate mother), and converted to Judaism in 1978.

  6. HPaws says:

    Beings with things that lactate are a protected (and O-pressed) minority. They get what ever damn well they want.

  7. Nidster says:

    Good point on that last sentence. Seriously, single men in independent and/or assisted care facilities could have a bevy of women to choose. Just sayin’

    • Art Stone says:

      That’s what my father hoped for after my mother died. It didn’t work out as he hoped – the building he was in was filled with mostly Catholic women (it was right across the street from where Quinn & Rose go to mass) – and the women didn’t want to have to cross the street and tell the priest their list of mortal sins.

      I think he eventually had a young asian woman as a companion – the details on that were a bit fuzzy. She didn’t show up at his funeral, so it’s something of a mystery. There is still an outside chance some day a half chinese person in their 30s might show up and say “Hi, I’m your half brother” ๐Ÿ™‚

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