“White Label” News

January will see the arrival of the much anticipated generic top of the hour news. Cumulus is dropping ABC News and Westwood One (owned by Cumulus) ended NBC Radio News on December 14th.

To save costs, Cumulus will be using and offering to competitors a generic “white label” newscast. The news package is being put together by CNN, but won’t carry the CNN name and won’t have recognizable reporters – if I get the concept.

ABC Radio News will move distribution to ABC TV (owned by Disney) and continue to be available on non-Cumulus stations, at least for now.

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2 Responses to “White Label” News

  1. Art Stone says:

    Radio One (hellobeautiful.com) will begin offering Black Label News, sponsored by the Carling Brewing Company

  2. Art Stone says:

    I think this may be active already. It opens with two tones similar to the NBC xylophone tones. It lasts either 60 or 90 seconds, then stations jump into local news. Top of the hour news has long been pointless as are weather and traffic reports

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