* disclaimer – I am a stockholder in SALM
For years, I have been advocating changes to the Salem Talk Lineup – the Bennett, Gallagher, Prager, Medved, Hewitt lineup hasn’t changed since I started tracking programming schedules. They’re all getting old. Back before Salem stopped paying for ratings, most of their station were drawing less than 1% shares, SALM stays afloat by selling books and magazine subscriptions, something people under the age of 50 don’t buy.
Bill Bennett announced on air this morning that he is stepping aside effective April 4th. He is 72 years old. He is best known for heading the Department of Education under Ronald Reagan, and being Drug Czar under George HW Bush.
Hugh Hewitt (currently on 6-9 PM) will move to mornings. Hewitt is a lawyer. He is a young 59 years old. Since most of Salem’s talk stations are on AM, the 6-9 PM ET time is when the potential audience starts to drift away. No report who will replace Hewitt – perhaps they’ll run 3 hours of infomercials.