Neal Boortz is losing the final bonus hour of his show to make room for Rush Limbaugh on WSB AM/FM. Boortz is retiring in January and has strongly hinted on air that he wishes Cox would let him retire now as he watches his affiliates dwindle, knowing that he is leaving. Boortz has moved to Florida and no longer is in WSB’s studios. Dial Global is the syndicator.
Why did WSB end up with Rush? WGST-AM – the home station of Rusty Humphries is dropping talk. People tuning in to hear Rush on Monday will be greeted with ESPN Deportes. Los estadounidenses no pueden obtener suficientes deportes, incluso aquellos que optan por no hablar Inglés.
The Cox of Cox Newspapers was a hard core progressive – James Cox was the Democratic candidate for President in 1920 (with FDR as VP). After losing the election, he bought a newspaper in Atlanta and a new fangled thing called a radio station named WSB. Rush is not in friendly territory.
If you understand the 3 generation rule, the last of generation 2 still alive is Anne Cox Chambers, the daughter of James Cox. She is 92 years old and has 3 children that will be generation 3. When her sister died in 2007, she had assets of about $16 billion which was left to her two children. (Tax the rich!)
WGST also carried Michael Savage. Savage’s exit is going to set off another cascade of schedule changes and format changes.
WGST is owned by Clear Channel. Its 50 kW daytime and has as good a daytime signal as WSB. This is a very unusual move. Is Cox Radio about to sell itself to Clear Channel?