Why music radio has become so awful

Nautel LPFM webinar

This is sales material for probably the world’s leading manufacturer of high power radio transmitters. It’s pretty amazing technology – if you watch radio stations as much as I have, you realize that most radio stations are live and local only about four hours a day, if that.

This transmitter incorporates most of what used to be a “radio station” in a single box controlled by computer software and operated remotely. Music is run from playlists stored in a USB drive in the transmitter.

People have mentioned in the past their local radio stations play the same song every day at exactly the same time. Now you can see why.

But people don’t listen to music radio to hear a computer playing songs on a playlist.

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